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This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.

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Book Details

ISBN: 9780803991064
ISBN-10: 0803991061
Format: Paperback
(230mm x mm x mm)
Pages: 212
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 18-Dec-1991
Country of Publication: United States

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Author Biography - Bella Mody

Bella Mody (Ph.D., Gujarat University; M.A., University of Pennsylvania; B.A. Ranchi University) served as chair of the International and Development Communication Division of ICA from 1999 to 2001 and is a consultant to international and nongovernmental organizations. Her research interests include international media, communication technology application in developing countries, and gender, ethnicity, and class.

Books By Author Bella Mody

International and Development Communication by Bella Mody

International and Development Communication

Paperback, June 2003