1300 36 33 32

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Buy Television and Political Advertising book by Frank Biocca from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780805806625
ISBN-10: 0805806628
Format: Hardback
(229mm x 152mm x 18mm)
Pages: 280
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 12-Nov-1991
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Television and Political Advertising book by Frank Biocca and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Books By Author Frank Biocca

Communication in the Age of Virtual Reality by Frank Biocca

Communication in the Age of Virtual Reality

Paperback, April 1995
$91.80
Television and Political Advertising by Frank Biocca

Television and Political Advertising

Hardback, November 1991
$126.90