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Description - Television and Political Advertising by Frank Biocca

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

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Book Details

ISBN: 9780805806625
ISBN-10: 0805806628
Format: Hardback
(229mm x 152mm x 18mm)
Pages: 280
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 12-Nov-1991
Country of Publication: United States

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Books By Frank Biocca

Communication in the Age of Virtual Reality by Frank Biocca
Paperback, April 1995
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Television and Political Advertising by Frank Biocca
Hardback, November 1991
$113.40