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Description - Fund Raising and Public Relations by Kathleen S. Kelly

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

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Book Details

ISBN: 9780805809435
ISBN-10: 0805809430
Format: Hardback
(229mm x 152mm x 34mm)
Pages: 552
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 13-May-1991
Country of Publication: United States

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Books By Kathleen S. Kelly

Fund Raising and Public Relations by Kathleen S. Kelly
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Effective Fund-Raising Management by Kathleen S. Kelly
Paperback, December 1997
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