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Behavioral economics is a rapidly developing area of psychological science that has synergistically merged microeconomic concepts with behavioral research methods. A driving force behind the growth of behavioral economics has been its recent application to behaviors that significantly affect health. The book examines the latest behavioral economic research on smoking, drug and alcohol abuse, obesity, gambling, and other poor health habits, and explores the implications for individual and community interventions and policy directions. This innovative book describes new concepts and methods developed in behavioral economics and applies them to understanding health behavior change. The richness of behavioral economic concepts provides novel methods and measures that lend to an understanding of health behavior that is different from previous work in the field. Featuring contributions from experimental and clinical psychologists and economists, this book will be of interest to a broad range of students and professionals concerned with health behavior, including researchers, clinicians, and policymakers, as well as psychologists, educators, and all those who work with people who are currently attempting to make positive health and lifestyle changes.

Buy Reframing Health Behavior Change with Behavioral Economics book by Warren K. Bickel from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780805827330
ISBN-10: 0805827331
Format: Hardback
(229mm x 152mm x 25mm)
Pages: 448
Imprint: Psychology Press
Publisher: Taylor & Francis Inc
Publish Date: 14-Mar-2000
Country of Publication: United States

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