Call Boomerang Books 1300 36 33 32

The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

Buy Handbook of Political Communication Research book by Professor Lynda Lee Kaid from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780805837759
ISBN-10: 0805837752
Format: Paperback
(254mm x 178mm x 28mm)
Pages: 560
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 28-May-2004
Country of Publication: United States

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Handbook of Political Communication Research book by Professor Lynda Lee Kaid and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Author Professor Lynda Lee Kaid

Techno Politics in Presidential Campaigning by Professor Lynda Lee Kaid

Techno Politics in Presidential Campaigning

Hardback, December 2010
$190.80
Terrorism, Elections, and Democracy by Professor Lynda Lee Kaid

Terrorism, Elections, and Democracy

Hardback, February 2010
$206.60