Call Boomerang Books 1300 36 33 32

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Buy Sex in Advertising book by Tom Reichert from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780805841183
ISBN-10: 0805841180
Format: Paperback
(229mm x 152mm x 21mm)
Pages: 312
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 12-Jan-2003
Country of Publication: United States

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Sex in Advertising book by Tom Reichert and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Author Tom Reichert

From Numbers to Words by Tom Reichert

From Numbers to Words

Hardback, September 2015
$201.60
Kleppner's Advertising Procedure by Tom Reichert

Kleppner's Advertising Procedure

Hardback, January 2010
$317.66
Sex in Consumer Culture by Tom Reichert

Sex in Consumer Culture

Hardback, October 2005
$180.00
Erotic History of Advertising by Tom Reichert

The Erotic History of Advertising

Paperback, March 2003
$43.03