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Description - Sex in Advertising by Tom Reichert

A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions as they address the following issues associated with sex in the advertising environment: gender differences and representation; unintended social effects; subliminal embeds; appeals to the homosexual community; and new media. The work contains a blend of perspectives including original experimental studies, interpretative and historical analyses, and cultural critiques.

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Book Details

ISBN: 9780805841183
ISBN-10: 0805841180
Format: Paperback
(229mm x 152mm x mm)
Pages: 312
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 1-Dec-2002
Country of Publication: United States

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