Call Boomerang Books 1300 36 33 32

Description - Mass Media, an Aging Population, and the Baby Boomers by Michael L. Hilt

As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.

Buy Mass Media, an Aging Population, and the Baby Boomers by Michael L. Hilt from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780805848656
ISBN-10: 0805848657
Format: Hardback
(229mm x 152mm x 17mm)
Pages: 202
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 21-Sep-2005
Country of Publication: United States

Other Editions - Mass Media, an Aging Population, and the Baby Boomers by Michael L. Hilt

Book Reviews - Mass Media, an Aging Population, and the Baby Boomers by Michael L. Hilt

» Have you read this book? We'd like to know what you think about it - write a review about Mass Media, an Aging Population, and the Baby Boomers book by Michael L. Hilt and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review