Call Boomerang Books 1300 36 33 32

Description - Sex in Consumer Culture by Tom Reichert

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

Buy Sex in Consumer Culture by Tom Reichert from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780805850918
ISBN-10: 0805850910
Format: Paperback
(229mm x 152mm x 20mm)
Pages: 394
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 12-Oct-2005
Country of Publication: United States

Other Editions - Sex in Consumer Culture by Tom Reichert

Book Reviews - Sex in Consumer Culture by Tom Reichert

» Have you read this book? We'd like to know what you think about it - write a review about Sex in Consumer Culture book by Tom Reichert and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Tom Reichert

From Numbers to Words by Tom Reichert
Hardback, August 2016
$207.90
Kleppner's Advertising Procedure by Tom Reichert
Paperback, January 2010
$239.36
Sex in Consumer Culture by Tom Reichert
Hardback, August 2005
$161.10
Erotic History Of Advertising by Tom Reichert
Paperback, March 2003
$42.93