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Description - Applying Social Cognition to Consumer-Focused Strategy by Frank R. Kardes

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses.

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Book Details

ISBN: 9780805855203
ISBN-10: 0805855203
Format: Hardback
(229mm x 152mm x mm)
Pages: 832
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 28-Jul-2005
Country of Publication: United States

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