Call Boomerang Books 1300 36 33 32

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.

Buy Media Product Portfolios book by Robert G. Picard from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780805855890
ISBN-10: 0805855890
Format: Hardback
(229mm x 152mm x 20mm)
Pages: 272
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 6-Jul-2005
Country of Publication: United States

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Media Product Portfolios book by Robert G. Picard and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Author Robert G. Picard

Kidnapping of Journalists by Robert G. Picard

The Kidnapping of Journalists

Paperback, March 2016
$26.99
Media Pluralism and Diversity by Robert G. Picard

Media Pluralism and Diversity

Hardback, August 2015
$187.67
Media Product Portfolios by Robert G. Picard

Media Product Portfolios

Paperback, February 2013
$63.89