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Description - Media Management by George Sylvie

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are * Increased discussions on groups, vision, change, diversity, and management styles; * Additional media-sensitive examples within each section of the text; * A new chapter on knowledge management; * Ethics integrated into law and leadership discussions; * A primer in global markets, technology, and policy; * In-depth consideration into the aspects of change; and * Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

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Book Details

ISBN: 9780805861976
ISBN-10: 0805861971
Format: Paperback
(229mm x 152mm x 24mm)
Pages: 432
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Inc
Publish Date: 31-Aug-2007
Country of Publication: United States

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