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Description - Attitudes And Persuasion by John T. Cacioppo

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

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Book Details

ISBN: 9780813330051
ISBN-10: 081333005X
Format: Paperback
(227mm x 153mm x 21mm)
Pages: 336
Imprint: Westview Press Inc
Publisher: INGRAM PUBLISHER SERVICES US
Publish Date: 26-Jan-1996
Country of Publication: United States

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Author Biography - John T. Cacioppo

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

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