This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
Buy Attitudes and Persuasion book by John T. Cacioppo from Australia's Online Bookstore, Boomerang Books.
(229mm x 152mm x 19mm)
Westview Press Inc
Publisher: The Perseus Books Group
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Author Biography - John T. Cacioppo
Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.