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Description - Making The News by Jason Salzman

At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage including news Web sites, viral e-mail, and more this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.

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Book Details

ISBN: 9780813340951
ISBN-10: 0813340950
Format: Paperback
(210mm x 140mm x mm)
Pages: 304
Imprint: Basic Books
Publish Date: 19-Jun-2003
Country of Publication: United States

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Author Biography - Jason Salzman

A former senior manager of Greenpeace, Ja son Salzman is president of Cause Communicati ons, which offers media how-to workshops and consu lting services to nonprofit organizations, and fou nder of Rocky Mountain Media Watch. He lives in De nver, Colorado.