Description - Media Economics by Alan B. Albarran
The economic principles of print, film, and recording media
Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.
Buy Media Economics by Alan B. Albarran from Australia's Online Independent Bookstore, Boomerang Books.
(227mm x 155mm x 15mm)
Iowa State University Press
Publisher: Iowa State University Press
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Author Biography - Alan B. Albarran
Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the
Journal of Media Economics.