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Description - Media Economics by Alan B. Albarran

The economic principles of print, film, and recording media Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.

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Book Details

ISBN: 9780813821245
ISBN-10: 081382124X
Format: Paperback
(228mm x 156mm x 15mm)
Pages: 256
Imprint: Iowa State University Press
Publisher: Iowa State University Press
Publish Date: 20-Mar-2002
Country of Publication: United States

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Author Biography - Alan B. Albarran

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

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