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Description - Celebration of Fools - An Inside Look at the Rise and Fall of JCPenney by B. Hare

JCPenney - the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered throughout the 20th century, even during the Great Depression, as American citizens came to rely on it for its good values and service. But by the year 2000, its original beliefs discarded in the face of competition, JCPenney's Golden Age was sadly just a memory. Celebration of Fools is an insider's look at the rise and fall of Penney's remarkable history, charting the people and events behind this American institution. As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters - including the heroine, the highest ranking woman at the company - the book takes readers through a number of settings, from the company's humble midwestern roots to the excesses of lush corporate headquarters. Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.

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Book Details

ISBN: 9780814471593
ISBN-10: 0814471595
Format: Hardback
(93mm x 63mm x 13mm)
Pages: 368
Imprint: Amacom
Publisher: Amacom
Publish Date: 1-May-2004
Country of Publication: United States

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Author Biography - B. Hare

Bill Hare (City, ST) has won numerous awards in advertising, and for 15 years worked as a speechwriter for senior executive in Fortune 500 companies, including two CEOS at JCPenney.