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Description - Brain Tattoos by K. Post

This is a book of refreshingly real branding tips for real companies - no think-tank jargon, no complex theories - just targeted and proven techniques for developing lasting and positive brand recognition. A true "how-to" book written with in-the-trenches business and marketing people in mind. Today's business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as "brand ambassadors".

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Book Details

ISBN: 9780814472347
ISBN-10: 0814472346
Format: Paperback
(228mm x 149mm x 16mm)
Pages: 208
Imprint: Amacom
Publisher: Amacom
Publish Date: 1-Dec-2004
Country of Publication: United States

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Author Biography - K. Post

Ms. Post, The Branding Diva , is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. She publishes Brain Tattoo, a quarterly ezine, and BrandBite, a monthly newsletter.