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This is a book of refreshingly real branding tips for real companies - no think-tank jargon, no complex theories - just targeted and proven techniques for developing lasting and positive brand recognition. A true "how-to" book written with in-the-trenches business and marketing people in mind. Today's business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as "brand ambassadors".

Buy Brain Tattoos book by K. Post from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780814472347
ISBN-10: 0814472346
Format: Paperback
(228mm x 149mm x 16mm)
Pages: 208
Imprint: Amacom
Publisher: Amacom
Publish Date: 1-Dec-2004
Country of Publication: United States

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Author Biography - K. Post

Ms. Post, The Branding Diva , is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. She publishes Brain Tattoo, a quarterly ezine, and BrandBite, a monthly newsletter.