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Description - The Anatomy of Persuasion by Norbert Aubuchon

"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says ""No!"" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day."

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Book Details

ISBN: 9780814479520
ISBN-10: 0814479529
Format: Paperback
(229mm x 153mm x 15mm)
Pages: 204
Imprint: Amacom
Publisher: Amacom
Publish Date: 30-Mar-1997
Country of Publication: United States

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Author Biography - Norbert Aubuchon

NORBERT AUBUCHON (Kennett Square, PA) is creator of the unique seminar-workshop, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates.

Books By Norbert Aubuchon

Anatomy of Persuasion by Norbert Aubuchon
Paperback / softback, June 2007