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Description - Anything for a T-Shirt by Ron Rubin

"Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards." So begins this uplifting chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts - and a vision - into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit. Forging a path across the city's five boroughs, the Marathon covers a daunting 26.2-mile course. Ron Rubin's fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world's largest block party: a gritty mix of urban theater and kindly entrepreneurship. It honored the spirit of the moment, imbued competition with joy, and celebrated play. In so doing, it put winning within the realm of every man and woman became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture; some half million Americans now run marathons. Finally, the book describes how Lebow scored his greatest personal victory by racing in the marathon he had created even after being diagnosed with brain cancer.

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Book Details

ISBN: 9780815608066
ISBN-10: 0815608063
Format: Paperback
(229mm x 152mm x mm)
Pages: 232
Imprint: Syracuse University Press
Publisher: Syracuse University Press
Publish Date: 31-Oct-2004
Country of Publication: United States

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Author Biography - Ron Rubin

Ron Rubin is professor of political science at Borough of Manhattan Community College. He is the author of several books.