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Description - Pink Ribbons, Inc. by Samantha King

In Pink Ribbons, Inc., Samantha King traces how breast cancer has been transformed from a stigmatised disease and individual tragedy to a market-driven industry of survivorship. In an unprecedented outpouring of philanthropy, corporations turn their formidable promotion machines on the curing of the disease while dwarfing public health prevention efforts and stifling the calls for investigation into why and how breast cancer affects such a vast number of people. Here, for the first time, King questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women.

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Book Details

ISBN: 9780816648993
ISBN-10: 0816648999
Format: Paperback
Pages: 208
Imprint: University of Minnesota Press
Publisher: University of Minnesota Press
Publish Date: 1-May-2008
Country of Publication: United States

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