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This volume presents an overview of new developments and applications of social semiotic theory. Pioneered by M.A.K. Halliday, social semiotic theory sees meaning as created through the interaction of texts (including writing, images, sound and space) within a given context. Divided into five sections, the contributors use social semiotic theory to analyse a range of contexts, including the classroom, the museum and cinema. The case studies show the range and scope of this method of analysis, and include: the school curriculum; literacy; print media; online resources; film; and advertisting."Multimodal Semiotics" will be of interest to academics researching social semiotic theory, systemic functional liguistics and applied linguistics.

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Book Details

ISBN: 9780826499462
ISBN-10: 0826499465
Format: Hardback
(234mm x 160mm x 23mm)
Pages: 266
Imprint: Continuum International Publishing Group Ltd.
Publisher: Bloomsbury Publishing PLC
Publish Date: 6-Nov-2008
Country of Publication: United Kingdom

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Author Biography - Len Unsworth

Len Unsworth is Professor in English and Literacies Education at the University of New England in Armidale, Australia.

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