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Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know from planning to implementation, and from target strategy to all aspects of the creative process.

Buy 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-proven Secrets book by Denny Hatch from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780844203492
ISBN-10: 0844203491
Format: Paperback
(254mm x 177mm x 22mm)
Pages: 368
Imprint: NTC Publishing Group,U.S.
Publisher: NTC Publishing Group,U.S.
Publish Date: 11-Jan-1999
Country of Publication: United States

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Author Biography - Denny Hatch

Denny Hatch is editor of Target Marketing magazine and the Who's Mailing What? newsletter. Don Jackson is a direct marketing consultant and editor.