Call Boomerang Books 1300 36 33 32

The popularization of the Internet has shepherded a revolution in business and personal communication. But how has online technology been used in mainstream American politics? In Politics Moves Online, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George Bush and John McCain in 2000 - as well as political action committees and the media - struggled to figure out how to fit the Internet into their ongoing operations. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.

Buy Politics Moves Online book by Michael Cornfield from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780870784804
ISBN-10: 0870784803
Format: Paperback
(229mm x 152mm x 10mm)
Pages: 120
Imprint: The Century Foundation
Publisher: Brookings Institution
Publish Date: 25-Feb-2004
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Politics Moves Online book by Michael Cornfield and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Michael Cornfield

Michael Cornfield is an associate research professor of political management at George Washington University and research director at the university's Institute for Politics, Democracy, and the Internet (formerly the Democracy Online Project). He specializes in the study of the media and American politics, and writes a monthly column on online campaigning for Campaigns & Elections magazine.

Books By Author Michael Cornfield

Web Campaigning by Michael Cornfield

Web Campaigning

Paperback, November 2006
$58.50