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New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

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Book Details

ISBN: 9780875847160
ISBN-10: 0875847161
Format: Paperback
(206mm x 132mm x 22mm)
Pages: 384
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Mar-1996
Country of Publication: United States

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Author Biography - Gary Hamel

C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Graduate School of Business Administration and Chairman of the Board of Praja, a technology management company in San Diego. He lives in San Diego but travels extensively.

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