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Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ...or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything--anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.

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Book Details

ISBN: 9780875849348
ISBN-10: 0875849342
Format: Paperback
(211mm x 140mm x 16mm)
Pages: 224
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 28-Feb-1999
Country of Publication: United States

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Author Biography - Regis McKenna

Regis McKenna is the chairman of the McKenna Group in Palo Alto, California. He lectures and conducts seminars on technology marketing and has worked with more than 300 start-ups, including Apple, Microsoft, Silicon Graphics, and Genetech. He is the author of Relationship Marketing and The Regis Touch.

Books By Author Regis McKenna

Total Access by Regis McKenna

Total Access

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Crossing the Chasm by Regis McKenna

Crossing the Chasm

Paperback, August 1998
Real Time by Regis McKenna

Real Time

Hardback, August 1997
Relationship Msarketing by Regis McKenna

Relationship Msarketing

Paperback, April 1993