Call Boomerang Books 1300 36 33 32

Description - Real Time by Regis McKenna

Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ...or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything--anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.

Buy Real Time by Regis McKenna from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780875849348
ISBN-10: 0875849342
Format: Paperback
(211mm x 140mm x mm)
Pages: 224
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 28-Feb-1999
Country of Publication: United States

Other Editions - Real Time by Regis McKenna

Book Reviews - Real Time by Regis McKenna

» Have you read this book? We'd like to know what you think about it - write a review about Real Time book by Regis McKenna and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Regis McKenna

Regis McKenna is the chairman of the McKenna Group in Palo Alto, California. He lectures and conducts seminars on technology marketing and has worked with more than 300 start-ups, including Apple, Microsoft, Silicon Graphics, and Genetech. He is the author of Relationship Marketing and The Regis Touch.

Books By Regis McKenna

Total Access by Regis McKenna
Hardback, March 2002
Real Time by Regis McKenna
Hardback, August 1997
Relationship Msarketing by Regis McKenna
Paperback, April 1993