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Description - Competing Globally by Farid Elashmawi

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. 'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.

Buy Competing Globally by Farid Elashmawi from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780877193715
ISBN-10: 0877193711
Format: Hardback
(234mm x 156mm x 17mm)
Pages: 282
Imprint: Gulf Publishing Co
Publisher: Taylor & Francis Inc
Publish Date: 26-Apr-2001
Country of Publication: United States

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