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Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

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Book Details

ISBN: 9780879725280
ISBN-10: 0879725281
Format: Paperback
(279mm x 210mm x 9mm)
Imprint: Bowling Green University Popular Press,US
Publisher: University of Wisconsin Press
Publish Date: 15-Jun-2006
Country of Publication: United States

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