Description - U R a Brand! by Catherine Kaputa
Today's hottest business concept meets the realities of the modern workplace. "U R a Brand!" delivers 10 key personal brand strategies that aren't taught in business school - or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. "U R a Brand!" highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures - all from the personal brand strategist and executive coach who helped them achieve their success.
Buy U R a Brand! by Catherine Kaputa from Australia's Online Independent Bookstore, Boomerang Books.
(235mm x 155mm x 20mm)
Publisher: Nicholas Brealey Publishing
Country of Publication:
Book Reviews - U R a Brand! by Catherine Kaputa