Call Boomerang Books 1300 36 33 32

Today's hottest business concept meets the realities of the modern workplace. "U R a Brand!" delivers 10 key personal brand strategies that aren't taught in business school - or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. "U R a Brand!" highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures - all from the personal brand strategist and executive coach who helped them achieve their success.

Buy U R a Brand! book by Catherine Kaputa from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780891062134
ISBN-10: 0891062130
Format: Hardback
(229mm x 152mm x 20mm)
Pages: 224
Imprint: Davies-Black Publishing
Publisher: Nicholas Brealey Publishing
Publish Date: 15-Apr-2006
Country of Publication: United Kingdom


» Have you read this book? We'd like to know what you think about it - write a review about U R a Brand! book by Catherine Kaputa and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By Author Catherine Kaputa

Graduate to a Great Career by Catherine Kaputa

Graduate to a Great Career

Paperback, April 2016
Women Who Brand by Catherine Kaputa

Women Who Brand

Paperback, October 2014
You are a Brand! by Catherine Kaputa

You are a Brand!

Paperback, October 2012
Breakthrough Branding by Catherine Kaputa

Breakthrough Branding

Paperback, June 2012