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Today's hottest business concept meets the realities of the modern workplace. "U R a Brand!" delivers 10 key personal brand strategies that aren't taught in business school - or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. "U R a Brand!" highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures - all from the personal brand strategist and executive coach who helped them achieve their success.

Buy U R a Brand! book by Catherine Kaputa from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780891062134
ISBN-10: 0891062130
Format: Hardback
(229mm x 152mm x 20mm)
Pages: 224
Imprint: Davies-Black Publishing
Publisher: Nicholas Brealey Publishing
Publish Date: 15-Apr-2006
Country of Publication: United Kingdom

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