Call Boomerang Books 1300 36 33 32

Description - CRM in Real Time by Barton J. Goldenberg

Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and their respective firms will learn to adapt to emerging marketplace demands, key technology innovations, and the wireless world. Tackling real-time issues from different angles, this handy reference also includes a collection of appendices offering examples of the sales process, software solutions, service providers, and a glossary of terms.

Buy CRM in Real Time by Barton J. Goldenberg from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780910965804
ISBN-10: 0910965803
Format: Paperback
(225mm x 150mm x mm)
Pages: 368
Imprint: CyberAge Books
Publisher: CyberAge Books
Publish Date: 1-Jun-2008
Country of Publication: United States

Book Reviews - CRM in Real Time by Barton J. Goldenberg

» Have you read this book? We'd like to know what you think about it - write a review about CRM in Real Time book by Barton J. Goldenberg and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Barton J. Goldenberg

Barton J. Goldenberg is the founder and president of ISM, Inc., whose clients have included AAA, IBM, Johnson & Johnson, Nestle, Nike, PepsiCo, the U.S. Department of Defense and Postal Service, and Verizon. He is a columnist for "CRM Magazine, "a contributor to "eWeek" newsletter and "Sales & Marketing Management" magazine, and was recognized by "CRM Magazine" as one of the 10 most influential people in CRM and one of the 20 most influential CRM executives of the year. He is the author of "CRM Automation" and the benchmark report, "Guide to CRM Automation." He lives in Bethesda, Maryland."

Books By Barton J. Goldenberg

Definitive Guide to Social CRM by Barton J. Goldenberg
Hardback, March 2015