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The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

Buy Viewpoints and Controversies in Sensory Science and Consumer Product Testing book by Howard R. Moskowitz from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780917678578
ISBN-10: 0917678575
Format: Hardback
(236mm x 160mm x 35mm)
Pages: 477
Imprint: Food & Nutrition Press Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 7-Feb-2005
Country of Publication: United States

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Author Biography - Howard R. Moskowitz

Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Munoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.