Call Boomerang Books 1300 36 33 32

Description - Bookmercial Marketing by Victor Cheng

Research studies show that the average person sees 3,000 ads a day. Truth is, they ignore these 3,000 ads. Your customers are fed up with traditional sales materials. They routinely tune out ads, junk mail, cold calls, and sales brochures-even yours. Customers want to make well-informed buying decisions, but they're overwhelmed. To cope, they desperately search for credible experts to help them make sense of this information overload. Credibility and trust have become priceless marketing assets. CEOs and marketing executives must transform their company's image, becoming the "industry experts"that customers notice and seek out. Traditional sales materials can't create this perception-but publishing a book can. To succeed in todays marketplace, you must publish first, teach second, and sell third. It's the fastest and most effective way to establish credibility, build trust, and increase sales-in that order, because that's the sequence by which prospects buy. So it ought to be the sequence you use to market and sell. And Bookmercial Marketing shows you how.

Buy Bookmercial Marketing by Victor Cheng from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780976462477
ISBN-10: 0976462478
Format: Paperback / softback
(216mm x 140mm x 10mm)
Imprint: Innovation Press
Publisher: Innovation Press
Publish Date: 22-Mar-2008
Country of Publication: United States

Book Reviews - Bookmercial Marketing by Victor Cheng

» Have you read this book? We'd like to know what you think about it - write a review about Bookmercial Marketing book by Victor Cheng and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Victor Cheng

Case Interview Secrets by Victor Cheng
Paperback, April 2012
$60.04
Extreme Revenue Growth by Victor Cheng
Paperback, May 2010
$29.12
Recession-Proof Business by Victor Cheng
Paperback / softback,
$29.12