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Contrary to commonly held beliefs, strength and resources play minor roles in a company's ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems."

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Book Details

ISBN: 9780976582342
ISBN-10: 0976582341
Format: Paperback / softback
(256mm x 181mm x 17mm)
Pages: 234
Imprint: Th Strategy Learning Center
Publisher: Th Strategy Learning Center
Publish Date: 1-Jun-2007
Country of Publication: United States

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