Contrary to commonly held beliefs, strength and resources play minor roles in a company's ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems."
Buy The Art of the Advantage book by Kaihan Krippendorff from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
(256mm x 181mm x 17mm)
Th Strategy Learning Center
Publisher: Th Strategy Learning Center
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