1300 36 33 32

In The Way to Win, two of the country's most accomplished political reporters explain what separates the victors from the victims in the unforgiving environment of modern presidential campaigns. Mark Halperin, political director of ABC News, and John F. Harris, the national politics editor of The Washington Post, tell the story of how two families-the Bushes and the Clintons-have held the White House for a generation, and examine Hillary Clinton's prospects for extending this record in 2008. The Bushes and Clintons have dominated because they are the premier political innovators of their age; each family closely studies the other's successes and failures and uses these lessons to shape its own strategies for winning elections and wielding power. In the case of George W. Bush, his strategic genius is Karl C. Rove- arguably the most influential White House aide in history. Halperin and Harris cut through the myths and controversies surrounding Rove, revealing in brilliant, behind-the-scenes detail what he actually does-his trade secrets for winning elections. In the case of the Clintons, the chief strategist is Bill Clinton himself. Drawing on their fifteen years reporting on and interviewing him, Halperin and Harris deconstruct and decipher the Clinton style-identifying techniques that all candidates can use in their pursuit of the White House. Halperin and Harris make clear that presidential politics can be even more cynical than people suspect. But they also make argue that the most important factors in the way to win the presidency are having significant ideas and prompting them in a disciplined way. The book takes a lively and irreverent approach while also making a serious argument: That every candidate who runs in 2008 must have a strategy for ensuring that he or she does not wind up like Al Gore or John F. Kerry, who allowed their public images to be hijacked by the likes of Matt Drudge and other impresarios of what the authors call, the "Political Freak Show." On the brink of what will be one of the most intense, most exciting presidential elections in American history, The Way to Win is the book that armchair political junkies have been waiting for. Filled with peerless analysis and eye-opening revelations from the trenches, it is a must-read for everyone who follows American politics.

Buy Way to Win book by Mark Halperin from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781400152995
ISBN-10: 1400152992
Format: CD-Audio
(190mm x 135mm x 15mm)
Imprint: Tantor Media, Inc
Publisher: Tantor Media, Inc
Publish Date: 3-Oct-2006
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Way to Win book by Mark Halperin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Author Biography - Mark Halperin

Mark Halperin is the political director of ABC News and creator of ABC.com's The Note, which has become a fixture of political journalism. John F. Harris is the national political editor of "The Washington Post." William Dufris has been nominated nine times as a finalist for the APA's prestigious Audie Award and has garnered tweny-one Earphones Awards from "AudioFile" magazine, which also named him one of the Best Voices at the End of the Century.

Books By Author Mark Halperin

Double Down by Mark Halperin

Double Down

Paperback / softback, October 2014
$30.70
Race of a Lifetime by Mark Halperin

Race of a Lifetime

Paperback, June 2010
$20.06
Out of the Cloister by Mark Halperin

Out of the Cloister

Hardback, October 2006
$77.40
Million Premonitions by Mark Halperin

A Million Premonitions

Paperback / softback, May 2004
$22.09