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Description - Entrepreneurship by John Legge

Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics. This innovative and unique text includes: *An ethical emphasis illustrating the many social benefits of a successful business. *A technological awareness due to a large number of computer and hi-tech industry examples. *A chapter debating the future of entrepreneurship. *Guidance on how to develop a successful business plan. Author Biographies John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology. Visit the companion website at: www.palgrave.com/business/legge which includes: *Comprehensive teaching guide. *Powerpoint slide presentation for a 12 lecture course. *Testbank comprising of over 100 short answer questions (with answers). *Downloadable student workbook. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/legge/

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Book Details

ISBN: 9781403901606
ISBN-10: 1403901600
Format: Paperback
(246mm x 189mm x 22mm)
Pages: 432
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 5-May-2004
Country of Publication: United States

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Author Biography - John Legge

JOHN LEGGE teaches at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia. KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.