Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Buy Sport Business in the Global Marketplace book by Hans Westerbeek from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 152mm x 16mm)
Publisher: Palgrave USA
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Author Biography - Hans Westerbeek
HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.