Call Boomerang Books 1300 36 33 32

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Buy Sport Business in the Global Marketplace book by Hans Westerbeek from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781403903006
ISBN-10: 140390300X
Format: Hardback
(229mm x 152mm x 16mm)
Pages: 241
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 4-Oct-2002
Country of Publication: United States

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Sport Business in the Global Marketplace book by Hans Westerbeek and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Hans Westerbeek

HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

Books By Author Hans Westerbeek

Managing Sport Facilities and Major Events by Hans Westerbeek

Managing Sport Facilities and Major Events

Paperback, October 2016
$84.59
Successful Elite Sport Policies by Hans Westerbeek

Successful Elite Sport Policies

Paperback, September 2015
$68.78
Strategic Sport Marketing by Hans Westerbeek

Strategic Sport Marketing

Paperback, February 2014
$54.60
Global Sport Business by Hans Westerbeek

Global Sport Business

Paperback, November 2012
$74.69