Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Buy Sonic Branding book by Daniel Jackson from Australia's Online Independent Bookstore, Boomerang Books.
(235mm x 155mm x 15mm)
Publisher: Palgrave USA
Country of Publication:
Author Biography - Daniel Jackson
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.