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Description - Sonic Branding by Daniel Jackson

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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Book Details

ISBN: 9781403905192
ISBN-10: 1403905193
Format: Hardback
(235mm x 155mm x 15mm)
Pages: 201
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 6-Oct-2003
Country of Publication: United States

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Author Biography - Daniel Jackson

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Books By Daniel Jackson

Portraits of Resilience by Daniel Jackson
Hardback, September 2017
Software Abstractions by Daniel Jackson
Paperback, February 2016
Media, Margins and Popular Culture by Daniel Jackson
Hardback, September 2015