Description - Sonic Branding by D. Jackson
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
Buy Sonic Branding by D. Jackson from Australia's Online Independent Bookstore, Boomerang Books.
(235mm x 155mm x mm)
Publisher: Palgrave USA
Country of Publication:
Other Editions - Sonic Branding by D. Jackson
Book Reviews - Sonic Branding by D. Jackson
Author Biography - D. Jackson
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.