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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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Book Details

ISBN: 9781403905192
ISBN-10: 1403905193
Format: Hardback
(235mm x 155mm x 15mm)
Pages: 201
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 6-Oct-2003
Country of Publication: United States

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Author Biography - Daniel Jackson

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

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