Call Boomerang Books 1300 36 33 32

Description - Sonic Branding by Daniel Jackson

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Buy Sonic Branding by Daniel Jackson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781403905192
ISBN-10: 1403905193
Format: Hardback
(235mm x 155mm x 15mm)
Pages: 201
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 6-Oct-2003
Country of Publication: United States

Book Reviews - Sonic Branding by Daniel Jackson

» Have you read this book? We'd like to know what you think about it - write a review about Sonic Branding book by Daniel Jackson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Daniel Jackson

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Books By Daniel Jackson

Portraits of Resilience by Daniel Jackson
Hardback, September 2017
$62.99
Software Abstractions by Daniel Jackson
Paperback, February 2016
$58.50
Media, Margins and Popular Culture by Daniel Jackson
Hardback, September 2015
$156.55