Description - Small Business E-Commerce Management by Ian Chaston
Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
Buy Small Business E-Commerce Management by Ian Chaston from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 156mm x 17mm)
Publisher: Palgrave USA
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Book Reviews - Small Business E-Commerce Management by Ian Chaston
Author Biography - Ian Chaston
IAN CHASTON is a Professor of Marketing and Entrepreneurship at Plymouth Business School and a visiting Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.