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Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.

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Book Details

ISBN: 9781403912329
ISBN-10: 1403912327
Format: Paperback
(234mm x 156mm x 17mm)
Pages: 272
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 28-Aug-2003
Country of Publication: United States


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Author Biography - Ian Chaston

IAN CHASTON is a Professor of Marketing and Entrepreneurship at Plymouth Business School and a visiting Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.

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