Description - Mastering Fashion Marketing by Tim Jackson
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Buy Mastering Fashion Marketing by Tim Jackson from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 156mm x mm)
Publisher: Palgrave USA
Country of Publication:
Book Reviews - Mastering Fashion Marketing by Tim Jackson
Author Biography - Tim Jackson
TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, and Chair of their Fashion Management Group. He is a member of the editorial panel of The Journal of Fashion Marketing and Management and regularly comments on fashion business issues in the media. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger. DAVID SHAW is Senior Lecturer in Marketing and Retailing at the London College of Fashion, UK. He has worked from shop floor to director level for many of the UK's greatest fashion companies inclu