Description - Managing (e)Business Transformation by Ali Farhoomand
Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasised throughout and contains a range of international case studies enhance the learning experience.
This book is a must for all students studying e business strategy at undergraduate, MBA and postgraduate level.
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(235mm x 155mm x mm)
Publisher: Palgrave USA
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Author Biography - Ali Farhoomand
ALI FARHOOMAND is an Associate Professor and Director of the Center for Asian Business Cases at the School of Business, University of Hong Kong. M. LYNNE MARKUS is Trustee Professor of Management at Bentley College, Boston, Massachusetts, USA. GUY GABLE is Professor of Information Systems at the School of Information Systems, Queensland University of Technology, Australia. SHAMZA KHAN is a writer an consultant based in London, UK.