This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
Buy Religious Dimensions of Advertising in the Culture of Consumer Capitalism book by Tricia Sheffield from Australia's Online Bookstore, Boomerang Books.
(216mm x 140mm x 17mm)
Publisher: Palgrave USA
Country of Publication:
Author Biography - Tricia Sheffield
TRICIA SHEFFIELD has a Ph.D. in Theological and Religious Studies from Drew University, USA. She has taught religion and feminist theory at the Institute for Research on Women and Gender at Columbia University, at Hofstra University, and at Queens College (CUNY). She is a Lilly Visiting Scholar in Religious Studies for the academic year, 2006-2007, at Austin College, Texas, USA.