What is it that great management teams do? How do they create sustained competitive advantage? In "Purpose", Nikos Mourkogiannia turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence.
Buy Purpose book by Nikos Mourkogiannis from Australia's Online Independent Bookstore, Boomerang Books.
(242mm x 160mm x 23mm)
St Martin's Press
Publisher: St Martin's Press
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Author Biography - Nikos Mourkogiannis
NIKOS MOURKOGIANNIS is Senior Partner, Panthea Ltd. Previously he had worked for Monitor Company, where he served as Chairman and CEO of Monitor's European, African and Eurasian operations, creating the most profitable and fastest growing region of the company. ROGER FISHER has written the Foreword for this book. He is the Author of the book Getting to Yes (2003), which has sold over 9000 copies in the UK and is the most successful book on negotiation, with worldwide sales of over 2 million.