This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
Buy Business Practices in Emerging and Re-Emerging Markets book by S. Singh from Australia's Online Bookstore, Boomerang Books.
(216mm x 140mm x 19mm)
Publisher: Palgrave USA
Country of Publication:
Author Biography - S. Singh
Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.