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Description - Business Practices in Emerging and Re-Emerging Markets by S. Singh

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

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Book Details

ISBN: 9781403976222
ISBN-10: 1403976228
Format: Hardback
(216mm x 140mm x mm)
Pages: 259
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 9-Apr-2008
Country of Publication: United States

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Author Biography - S. Singh

Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.