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The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples to encourage students to apply theoretical principles to practical real-world situations. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -

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Book Details

ISBN: 9781403986276
ISBN-10: 1403986274
Format: Paperback
(247mm x 190mm x 33mm)
Pages: 608
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 20-Apr-2007
Country of Publication: United States


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Author Biography - Michael J. Baker

MICHAEL J. BAKER is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour. He is currently President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.

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