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Description - Asian Brand Strategy by Martin Roll

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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Book Details

ISBN: 9781403992796
ISBN-10: 1403992797
Format: Hardback
(216mm x 140mm x mm)
Pages: 254
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 17-Oct-2005
Country of Publication: United States

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Author Biography - Martin Roll

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.