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Description - Explaining Consumer Choice by Gordon R. Foxall

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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Book Details

ISBN: 9781403998620
ISBN-10: 1403998620
Format: Hardback
(216mm x 140mm x 15mm)
Pages: 268
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 27-Jun-2007
Country of Publication: United States

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Author Biography - Gordon R. Foxall

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

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