Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Explaining Consumer Choice by Gordon R. Foxall

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Buy Explaining Consumer Choice by Gordon R. Foxall from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781403998620
ISBN-10: 1403998620
Format: Hardback
(216mm x 140mm x 15mm)
Pages: 268
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 27-Jun-2007
Country of Publication: United States

Other Editions - Explaining Consumer Choice by Gordon R. Foxall

Book Reviews - Explaining Consumer Choice by Gordon R. Foxall

» Have you read this book? We'd like to know what you think about it - write a review about Explaining Consumer Choice book by Gordon R. Foxall and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Gordon R. Foxall

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Books By Gordon R. Foxall

Consumer Behaviour by Gordon R. Foxall
Paperback, November 2016
Understanding Consumer Choice by Gordon R. Foxall
Hardback, March 2005
Marketing Psychology by Gordon R. Foxall
Hardback, September 1997