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Description - Doing Social Psychology Research by Glynis M. Breakwell

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. Each chapter describes a particular method and shows how it can be applied to a research question. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Both qualitative and quantitative methods of analysis are detailed where appropriate. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Throughout, step-by-step exercises for students and notes for course leaders support the teaching and learning process.

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Book Details

ISBN: 9781405108126
ISBN-10: 1405108126
Format: Paperback
(229mm x 153mm x 29mm)
Pages: 400
Imprint: Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 16-Dec-2003
Country of Publication: United Kingdom

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Author Biography - Glynis M. Breakwell

Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).

Books By Glynis M. Breakwell

Coping with Threatened Identities by Glynis M. Breakwell
Paperback, June 2017
Identity Process Theory by Glynis M. Breakwell
Paperback, September 2016
Psychology of Risk by Glynis M. Breakwell
Hardback, September 2014
Research Methods in Psychology by Glynis M. Breakwell
Paperback, April 2012