Description - Guide to Business Research Methods by Mandy van der Velde
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. * A practical introduction to research methods for business students. * Gives students the ability to conduct reliable research on the basis of empirical field data. * Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. * Demonstrates the interrelationships between the different stages in a research project. * Helps students to decide which methods are most appropriate. * Teaches students to think both critically and creatively about research methods. * Includes the most up--to--date methods, including use of the Internet and email. * Supported by real--life examples, cases and practical guidelines.
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(229mm x 152mm x 19mm)
Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Country of Publication:
Book Reviews - Guide to Business Research Methods by Mandy van der Velde
Author Biography - Mandy van der Velde
Mandy van der Velde is currently Associate Professor of Human Resources Management at Utrecht School of Governance, Utrecht University, The Netherlands. Paul Jansen is Professor of Industrial Psychology at the Vrije Universiteit Amsterdam, The Netherlands. Neil Anderson is Professor of Work and Organizational Psychology, University of Amsterdam, The Netherlands.