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Description - Making Sense of Media by Arthur Asa Berger

Making Sense of Media is an accessible introduction that helps readers understand the mass media and its texts. Written for the beginning student in media studies who wishes to become acquainted with the ideas of some of the seminal figures in this increasingly important field, this lively volume provides useful insights into nineteen significant books. It covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, bell hooks, and Stuart Hall. Designed expressly for those interested in gaining a solid understanding of the media and how they work, Making Sense of Media is an indispensable book.

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Book Details

ISBN: 9781405120166
ISBN-10: 1405120169
Format: Hardback
(241mm x 165mm x 17mm)
Pages: 206
Imprint: Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 6-Aug-2004
Country of Publication: United Kingdom

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Author Biography - Arthur Asa Berger

Arthur Asa Berger is Professor Emeritus in the Broadcast and Electronic Communication Arts Department at San Francisco State University. His many publications include: Signs in Contemporary Culture (1984; 2nd edn., 1998); Seeing is Believing: An Introduction to Visual Communication (1989; 2nd edn., 1998); Media Analysis Techniques (1992; 3rd edn., 2004); Essentials of Mass Communication Theory (1995); Narratives in Popular Culture, Media and Everyday Life (1997); and Media and Communication Research Methods (2000) .

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