Description - Making Sense of Media by Arthur Asa Berger
Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book. * Offers a lively, accessible, and concise textbook to help readers understand mass media and their texts* Covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart Hall* Explores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the media* Features chapter--by--chapter short articles by the author, that address an idea or theory in the particular book being discussed* Includes charts, boxes features, exercises, and illustrations to round out analyses and engage the beginning student
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(227mm x 154mm x 13mm)
Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
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Author Biography - Arthur Asa Berger
Arthur Asa Berger is Professor Emeritus in the Broadcast and Electronic Communication Arts Department at San Francisco State University. His many publications include: Signs in Contemporary Culture (1984; 2nd edn., 1998); Seeing is Believing: An Introduction to Visual Communication (1989; 2nd edn., 1998); Media Analysis Techniques (1992; 3rd edn., 2004); Essentials of Mass Communication Theory (1995); Narratives in Popular Culture, Media and Everyday Life (1997); and Media and Communication Research Methods (2000).