This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. * Examines assumptions of rationality and equilibrium and the problems they create. * Considers how a behavioral approach relates to a number of conventional approaches.
Buy Behavioral Foundations of Strategic Management book by Philip Bromiley from Australia's Online Bookstore, Boomerang Books.
(241mm x 163mm x 18mm)
Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Country of Publication:
Author Biography - Philip Bromiley
Philip Bromiley holds the Curtis L. Carlson Chair in Strategic Management and is Chair of the Department of Strategic Management and Organization at the Carlson School of Management, University of Minnesota.