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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. * Examines assumptions of rationality and equilibrium and the problems they create. * Considers how a behavioral approach relates to a number of conventional approaches.

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Book Details

ISBN: 9781405124713
ISBN-10: 1405124717
Format: Hardback
(241mm x 163mm x 18mm)
Pages: 160
Imprint: Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 2-Nov-2004
Country of Publication: United Kingdom

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Author Biography - Philip Bromiley

Philip Bromiley holds the Curtis L. Carlson Chair in Strategic Management and is Chair of the Department of Strategic Management and Organization at the Carlson School of Management, University of Minnesota.

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