Description - What is e-business? by Feng Li
Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.
Buy What is e-business? by Feng Li from Australia's Online Independent Bookstore, Boomerang Books.
(248mm x 179mm x 21mm)
Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Country of Publication:
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Author Biography - Feng Li
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.